Privacy policy

Privacy Policy
This Privacy Policy explains how dieseledge.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information
When you visit Diesel Edge, we collect certain information about your device, how you interact with the Site, and the details required to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, “Personal Information” refers to any information that can uniquely identify an individual. Below are the types of Personal Information we collect and why.

Device Information

  • Examples of Personal Information collected: browser type, IP address, time zone, cookie details, pages/products viewed, search terms, and interaction with the Site.
  • Purpose of collection: to load the Site correctly for you and analyze Site usage to improve its performance.
  • Source of collection: automatically collected via cookies, log files, web beacons, tags, or pixels when you visit our Site.
  • Disclosure for a business purpose: shared with our processor, Shopify.

Order Information

  • Examples of Personal Information collected: name, billing/shipping address, payment details (credit card, PayPal), email address, phone number.
  • Purpose of collection: to fulfill your order, process payments, ship products, send invoices/order confirmations, and screen for potential fraud. We also use this information to communicate about products or services based on your preferences.
  • Source of collection: collected directly from you.
  • Disclosure for a business purpose: shared with our processor, Shopify.

Customer Support Information

  • Examples of Personal Information collected: Name, phone number, address, shipping methods, payment methods.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose:

Sharing Personal Information
We share your Personal Information with service providers to help us deliver our services and fulfill contracts with you. For example:

  • We use Shopify to power our online store. Read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
  • We may share your Personal Information to comply with applicable laws, respond to subpoenas, or protect our rights.

Behavioral Advertising
As described, we use your Personal Information to offer targeted ads or marketing communications that we believe may interest you. For instance:

  • We use Google Analytics to understand how customers use the Site. Learn more about how Google uses your Personal Information here: Google Privacy Policy. You can opt out of Google Analytics here: Google Analytics Opt-out.
  • We may share your usage, purchase data, and interaction with our ads with advertising partners, either directly or through cookies/technologies, depending on your consent.

For more information on targeted advertising, visit the Network Advertising Initiative’s (NAI) educational page.

You can opt out of targeted advertising by:

Additionally, you can opt out of some services via the Digital Advertising Alliance’s opt-out portal.

Using Personal Information
We use your Personal Information to provide our services, including offering products for sale, processing payments, shipping orders, and keeping you informed about new products, services, and offers.

Lawful Basis
If you reside in the European Economic Area (EEA), we process your personal information based on the following lawful bases:

  • Your consent;
  • Performance of the contract with you;
  • Compliance with legal obligations;
  • Protection of vital interests;
  • Public interest tasks;
  • Our legitimate interests that do not override your fundamental rights.

Retention
When you place an order, we keep your Personal Information for our records unless and until you request its deletion. For more information on your rights to erasure, see the ‘Your rights’ section below.

Automatic Decision-Making
If you reside in the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision has a legal or significant effect on you. We do not engage in automated decision-making that significantly affects you using customer data.

Shopify uses limited automated decision-making to prevent fraud. This includes:

  • Temporary denylist of IP addresses linked to repeated failed transactions.
  • Temporary denylist of credit cards associated with flagged IP addresses.

Your Rights

GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, port it to a new service, and request corrections or deletions. If you wish to exercise these rights, please contact us.

Your Personal Information is processed in Ireland before being transferred to Canada and the U.S. For more on GDPR compliance, see Shopify’s GDPR Whitepaper.

CCPA
If you are a California resident, you have the right to access, correct, or delete your Personal Information. To exercise these rights, contact us using the details below. You may also appoint an authorized agent to submit requests on your behalf.

Cookies
We use various cookies, including functional, performance, advertising, and social media cookies, to enhance your experience. You can control or block cookies through your browser settings, but please note that disabling cookies may affect your site experience.

For more details on managing cookies, visit All About Cookies.

Do Not Track
We do not alter our data collection practices in response to “Do Not Track” signals from your browser.

Changes
We may update this Privacy Policy from time to time to reflect changes in our practices or for other legal reasons.

Contact
For questions or complaints regarding our privacy practices, please contact us at info@dieseledge.com.

Last updated: 09-14-2024

If you’re dissatisfied with our response, you can file a complaint with your local data protection authority.